ABOUTS US

IRIATE is the name of my Colombian family. It carries with it a legacy of resilience, CULTURE and IDENTITY. From this heritage grew a vision to create more than just clothing but a MOVEMENT that redefines what STREETWEAR can be. This brand was never meant to simply dress people. It was built to shift mindsets, spark change and move CULTURE forward.

 

Growing up, I could never afford the clothes I admired, the pieces that made people feel confident, seen and part of something bigger. That experience shaped a promise to create streetwear that does not exclude but unites. Fashion should not belong to a privileged few. By going against the speed and greed of capitalism, we design with purpose, keeping our drops rare to avoid waste, sustainable and accessible so that style becomes a statement for everyone, not just a select group.

 

Every creation carries its own story. Cuts are distinctive, silhouettes carry attitude and details are designed to stand out. Materials are carefully chosen not only for their feel and quality but for their responsibility to the environment, ensuring that every step from concept to the street reflects a commitment to the world we live in.

 

To everyone walking this journey with us, thank you. Together we are building more than a brand. We are shaping a legacy, a streetwear movement that inspires, protects and proves that fashion can be a force for real change.

SUSTAINIBILITY

Our mission is to create fashion that has a positive impact on both people and the planet.As a young start-up, we are committed to fair working conditions, respectful partnerships, and the use of sustainable materials. For us, every product is more than just clothing – it is a symbol of responsibility and care.

OUR MISSION

It’s about shaping a movement where fairness, transparency, and sustainability are at the core.Each piece carries a story of respect for nature and humanity, woven into something lasting and real. Step by step, a community grows – one that proves fashion can nurture both the earth and the people living on it.